We at the PPCC have a long-simmering plan to review a couple commercials, and here we are! Because, gosh, you can do a lot of damage in three hours - whereas, if you can tell your story in three minutes, it's all good! Both of the ads featured today share a "oh, wonderful humanity!" vibe.
First up, thanks to Sepia Mutiny's post today on a lovely French ad filmed in India about rewinding the precious moments in our lives. It's directed Ringan Ledwidge and stars some French people and a bunch of Mumbai extras. It's sweet and lovely.
Second, a 2007 ad for Italy's energy company, Enel, starring our beloved Giancarlo Giannini. Unfortunately, this one's in Italian and relies entirely on Giancarlo's narration of three magic(al) realist fables, our favorites being the people who eat genius food and get up to spout Shakespeare, and the nerdy PhD student who chases his flying papers around town and is reintroduced to humanity and life. Ooh, Giancarlo Giannini. How we love thee, let us count the ways.